FIT I UFC Combutível
The launch of the FIT UFC Line by Fit Distribuidora introduced a new fuel to the market with attributes of power and quality, aligned with the strength of the UFC brand.
With Rodrigo Minotauro as ambassador, the project featured special activations, including the Belt Tour at partner gas stations and a comprehensive campaign across TV, radio, magazines, digital platforms, and Waze.
The initiative achieved impressive results, with a significant increase in monthly sales and enhanced brand perception among consumers. The B2B2C strategy targeted both end consumers and fuel industry entrepreneurs.
REFIT
The "Refit: Fueling the Carioca Soul" project was a strategic initiative that positioned the brand as a true pillar of support for cultural and social life in Rio de Janeiro, deeply connecting with the city's essence.
Aiming to strengthen brand reputation and expand reach, the campaign invested in actions that showcased Refit's commitment to the city, supporting local icons such as Christ the Redeemer, Sugarloaf Cable Car Park, Sapucaí Carnival, Teatro Rival, and social initiatives like Usina de Campeões.
Through a strong, diverse presence across major media channels — TV, radio, magazines, and digital — the campaign reinforced the brand's connection with the Carioca lifestyle, winning even greater relevance and public appreciation.
GOfit - Fuel Delivery
The GOfit Fuel Delivery project transformed the fuel market in the country by launching the first fuel delivery service for consumers via an app, bringing convenience and innovation to the sector.
With a high-impact campaign featuring Deborah Secco, aired on TV, radio, magazines, and digital platforms, it generated significant buzz and attracted the attention of major companies interested in a solution for fueling their fleets, while also establishing itself as a practical option for refueling boats and jet skis at marinas in Rio de Janeiro.
Currently, the service remains focused on the B2B market, maintaining its presence in key marinas and providing services to companies like AMBEV, Rede Globo, and Localiza.
CAMAROTE MAR
The Camarote Mar was a project that involved rebranding, a new brand positioning strategy, ticket sales, sponsorship acquisition, and the development of engaging activations for major sponsors such as Chandon, Bombay, Grey Goose, and Cerveja Therezópolis.
During Carnival at Sapucaí, the space hosted over 2,000 people daily and was considered the best hospitality experience of the year, attracting celebrities and receiving extensive media coverage.
It featured the official and exclusive activation of Instagram during Rio's Carnival, becoming a meeting point for creators and a sought-after experience for future editions.
VASCO DA GAMA
At Vasco da Gama, a strategic brand repositioning was developed to regain credibility with sponsors and commercial partners, including the launch of new mascots to strengthen brand experience and create licensing opportunities.
The strategy also encompassed the expansion of official stores and the enhancement of the club's digital presence.
As a result, Vasco increased its number of sponsors from 1 to 6 in one season, expanded its portfolio of licensed products, opened new stores in various regions, and saw a significant increase in followers, engagement, and club members.
USINA DE CAMPEÕES
The Usina de Campeões is a social project aimed at children and young people from underprivileged communities in Rio de Janeiro, supported by Refit as the maintaining organization.
A brand strengthening initiative was carried out, along with content production to promote the initiative, highlighting Refit's commitment to transforming lives through the values of sports and citizenship.
The action aimed to increase visibility of the social impact generated and inspire community engagement with the project.
COMPETITIONS
Developing special projects for the commercialization of commercial properties in competitions such as the Copa do Brasil and the FIFA World Cup Qualifiers, the work included branding, hospitality experiences, and engaging brand activations.
The strategy also encompassed digital partnerships with platforms such as Twitter, Instagram, and Facebook, promoting a strong and impactful presence for brands at high-visibility events.
MEGAMATTE - Red Bull Rio Conquest
In the activation of Megamatte at the Red Bull Rio Conquest, which brought together the world’s top skateboarders in Rio de Janeiro, the brand impacted a young audience that consumes extreme sports by offering the authentic flavor of its organic açaí to spectators, athletes, and VIP guests.
The action was amplified with digital content, generating experience, engagement, and visibility for Megamatte across online channels.